What Is LooksRare (LOOKS)?

LooksRare is a community-first NFT marketplace that vows to focus on rewarding traders, collectors and creators. It prides itself on being founded “by NFT people for NFT people.” The platform launched with an airdrop to wallets that had generated a minimum of 3 ETH transaction volume on OpenSea. Over 110,000 wallets were able to claim LOOKS, amounting to 60% of all eligible wallets.

Its community-first approach is defined by three key pillars:

Rewarding users: users buying or selling NFTs on the platform receive rewards in LOOKS. Redistributing platform fees: 100% of generated fees go to stakers. Instant creator payout: creators receive royalty payments at the moment of sale. LooksRare is built with modular smart contracts, allowing the platform to roll out new features over time. The roadmap promises further innovation like the option to bid for all NFTs in a selected collection, bidding for NFTs with a certain trait (e.g. a Bored Ape with Gold Fur), and canceling multiple orders in one transaction.

Who Are the Founders of LooksRare?

LooksRare lists a total of 14 team members on its site, with all their identities hidden behind pseudonymous accounts. The project was launched by Zodd and Guts, two unidentified founders that provide no further information about their background. LooksRare resembles, in many ways, the SushiSwap DEX, which was also founded by a pseudonymous account called “Chef Nomi.” Similar to Looks’ competition with OpenSea in the market, Sushi faced a bigger and more resourceful platform in Uniswap, which it tried to displace. LooksRare also copied Sushi’s approach to challenging the incumbent by launching a “vampire attack,” in which the platform airdrops free tokens to suck liquidity out of its competition.

What Makes LooksRare Unique?

LooksRare stands out from platforms like OpenSea and other attempts at challenging its grip on the NFT market like OpenDao(SOS) in several ways. First, it differentiates itself from OpenSea by offering a different culture than its competition’s top-down, corporate approach to NFTs. OpenSea has faced criticism over its business strategy, and LooksRare tries to compete with a more democratic and user-oriented culture, similar to how Sushi challenged Uniswap. This is reflected in its tokenomics, with 75% of the total supply reserved for the community. Second, LooksRare differs from other community-oriented projects by offering a platform that looks and feels professional. Users on LooksRare can trade NFTs directly from their wallets, like MetaMask. After connecting to the website, they can customize their profile and start buying and selling single NFTs or entire collections. NFTs are either offered at fixed prices, or users can bid for them if the owner has listed an NFT for sale. All trades are paid for in ETH or WETH.

LooksRare aims to undercut its rival on trading fees, offering a flat 2% fee on all trades compared to OpenSea’s 2.5%. In addition, traders receive rewards in the native LOOKS token, which have led to accusations of wash trades taking place to boost the platform’s popularity and exaggerate its trading volume vis-a-vis other marketplaces.

Trading rewards follow a four-phased emission schedule:

Phase A: 195,000 blocks (30 days) - 2,866,500.00 LOOKS;

Phase B: 585,000 blocks (90 days) - 1,361,587.50 LOOKS;

Phase C: 1,560,000 blocks (240 days) - 537,468.75 LOOKS;

Phase D: 2,346,250 blocks (361 days) - 286,650.00 LOOKS.