Job Description: Marketing Specialist (Cryptocurrency)

Company: CoinPort Location: Remote (Australia-based preferred) Position Type: Full-time

About CoinPort

CoinPort is a fast-growing, Australian-owned cryptocurrency exchange dedicated to providing a secure, simple, and compliant platform for Australians to buy, sell, and trade digital assets. We are building the most trusted gateway to the digital economy, and as we continue to grow, we need a talented marketing specialist to help us reach and engage our audience across all channels.

The Role

We are looking for a creative, driven, and self-motivated Marketing Specialist to own and execute our social media and digital marketing strategy. You will be the voice of CoinPort across social platforms, responsible for growing our online presence, building community engagement, and communicating the value of our platform to both existing and prospective users.

This is a fully remote role, so you must be comfortable working independently, managing your own schedule, and delivering results without day-to-day supervision. You will report to the CEO and collaborate with the product, compliance, and customer support teams.

Key Responsibilities

  • Social Media Management:
    • Develop and execute a comprehensive social media strategy across platforms including X (Twitter), LinkedIn, Instagram, Facebook, YouTube, and TikTok.
    • Create, schedule, and publish engaging content that drives follower growth, engagement, and brand awareness.
    • Monitor social channels, respond to community comments and messages, and manage the brand’s online reputation.
    • Track and report on key social media metrics, using data to continuously refine the strategy.
  • Content Creation & Copywriting:
    • Write compelling copy for social posts, blog articles, newsletters, email campaigns, landing pages, and promotional materials.
    • Produce educational content that explains cryptocurrency concepts, market trends, and platform features in an accessible way.
    • Develop content calendars and maintain a consistent publishing cadence.
  • Graphic Design & Visual Content:
    • Design eye-catching graphics, infographics, banners, and short-form video content for social media and marketing campaigns.
    • Maintain brand consistency across all visual assets, adhering to CoinPort’s brand guidelines.
    • Proficiency with design tools such as Canva, Adobe Creative Suite, or Figma.
  • Digital Marketing & Growth:
    • Plan and manage paid social media campaigns and digital advertising to drive user acquisition.
    • Implement SEO best practices across blog and web content.
    • Support email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
    • Identify and pursue partnership, influencer, and co-marketing opportunities within the crypto and fintech space.
  • Market Awareness & Research:
    • Stay across cryptocurrency market trends, news, and competitor activity to inform timely and relevant content.
    • Monitor industry developments and emerging social platforms to keep CoinPort at the forefront of digital marketing in the crypto sector.

Qualifications & Experience

  • Essential:
    • 2+ years of experience in a social media marketing or digital marketing role.
    • Demonstrated understanding of cryptocurrency markets, blockchain technology, and the broader digital asset ecosystem.
    • Copywriting and editorial skills with the ability to adapt tone for different platforms and audiences.
    • Experience creating visual content and working with graphic design tools.
    • Proven ability to grow and engage audiences on social media platforms.
    • Self-motivated and disciplined, with a track record of delivering results in a remote or autonomous work environment.
    • Strong analytical skills with experience using social media analytics and reporting tools.
  • Highly Desirable:
    • Experience marketing for a cryptocurrency exchange, fintech company, or financial services brand.
    • Video production and editing skills (short-form content for Reels, TikTok, YouTube Shorts).
    • Experience with marketing automation platforms and CRM tools.
    • Knowledge of Australian financial services advertising regulations and ASIC guidelines.
    • An active personal presence in the crypto community.

What We Offer

  • A competitive salary package.
  • A fully remote, mixed or flexible working arrangement available
  • The opportunity to shape the marketing function of a growing Australian fintech that is expanding overseas.
  • A dynamic and innovative environment at the intersection of finance and technology.
  • Continuous learning and development opportunities in the rapidly evolving crypto space.
  • A collaborative, flat team culture where your ideas and contributions have a direct impact.

How to Apply

If you are passionate about cryptocurrency and have the creative and strategic skills to grow a brand in this exciting space, we would love to hear from you.

Please submit your resume, a cover letter, and a portfolio or examples of your work (social media campaigns, content samples, or design work) to [email protected] with the subject line “Marketing Specialist Application”.

CoinPort is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.